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What is Your Advertising Message?

What is Your Advertising Message?

In other words what are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly.  Rarely is it the actual product. Whether it’s a healthcare product, a vehicle or pretty much anything else. You’re selling a...
Is it Time to Panic?

Is it Time to Panic?

The independent hearing healthcare provider is being confronted by a variety of outside influences unlike anything they’ve ever seen. 3rd party insurance companies who provide a hearing aid benefit that that you feel compelled to accept but a rate that leaves little...