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What is Your Advertising Message?

What is Your Advertising Message?

In other words what are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly.  Rarely is it the actual product. Whether it’s a healthcare product, a vehicle or pretty much anything else. You’re selling a...
Is it Time to Panic?

Is it Time to Panic?

The independent hearing healthcare provider is being confronted by a variety of outside influences unlike anything they’ve ever seen. 3rd party insurance companies who provide a hearing aid benefit that that you feel compelled to accept but a rate that leaves little...
Could Your Company Survive Without You?

Could Your Company Survive Without You?

I recently took a family vacation with an anticipated return date of a Saturday.  The Saturday turned into Sunday (the initial flight was delayed, then canceled, then rescheduled).  We managed to get the last seats on the last plane out of there before they stopped...