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APB Insights
The average practice owner wears a lot of different hats throughout the day. Below are articles that provide information about a little bit of everything – to help with whatever gets thrown your way today.
10 Things to Add to Your Waiting Room to Improve Customer Service
Our industry is changing; patients have more choices than ever before. Competing with box stores and online companies on price is futile. Customer service is going to be a bigger factor than ever before. Let's start with the minute your patient enters your office. ...
What Key Components Should I Measure in my Practice?
The success or failure of a business is dependent on a variety of factors. By monitoring several key components of your practice, you can gauge the overall health of your practice on a weekly and a monthly basis. Often times, practices do not reach their full...
What is Your Advertising Message?
In other words what are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Rarely is it the actual product. Whether it’s a healthcare product, a vehicle or pretty much anything else. You’re selling a...
Is it Time to Panic?
The independent hearing healthcare provider is being confronted by a variety of outside influences unlike anything they’ve ever seen. 3rd party insurance companies who provide a hearing aid benefit that that you feel compelled to accept but a rate that leaves little...
Could Your Company Survive Without You?
I recently took a family vacation with an anticipated return date of a Saturday. The Saturday turned into Sunday (the initial flight was delayed, then canceled, then rescheduled). We managed to get the last seats on the last plane out of there before they stopped...
5 Steps to Building a Referral Network
Over the last decade there has been very little growth in our profession. A contributing factor to that lack of growth has been the profession’s inability to effectively market other health care professionals. If you were planning on developing a program to increase...