In other words what are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Rarely is it the actual product. Whether it’s a healthcare product, a vehicle or pretty much anything else. You’re selling a...
Over the last decade there has been very little growth in our profession. A contributing factor to that lack of growth has been the profession’s inability to effectively market other health care professionals. If you were planning on developing a program to increase...
To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Advertising is rarely designed to sell an actual product. It doesn’t matter if it’s a healthcare product,...
One of the most widely sold Internet products is Search Engine Optimization. Search Engine Optimization, also known as SEO are methods designed to improve the visibility of your site. The goal is to improve the rank of the website for a variety of search terms within...
Born between 1946 and 1964, the Baby Boomers are 76 million strong. Obviously this demographic is of primary importance to professionals who dispense hearing aids. So, what marketing venue should you use to reach this age group? The 3 Most Effective Ways to Reach...
I fall at the very end of the baby boomer generation. I often feel more a part of the generation just behind me than to anyone born in 1946. It used to be hard for me to picture any of my “older” relatives tweeting the latest news or checking their Facebook feeds...
