What is “quality”? Quality can be defined as: “The standard of something as measured against other things of a similar kind or the degree of excellence of something. Quality can cover both ends of the spectrum. We’ll take a leap of faith and assume you’ve chosen to...
Your office software is the most important tool you have when it comes to running a practice. More often than not it is not being used to its potential. In many practices software is used to look at historical information. August was a good month for sales or August...
Hello, Please Hold. lo, peas old I just called your office to make an appointment. You sell hearing aids. There’s a good chance I have a problem hearing. Your receptionist answered the phone with “Hello, please hold.” and then put me on hold before I could reply. I...
To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Advertising is rarely designed to sell an actual product. It doesn’t matter if it’s a healthcare product,...
One of the most widely sold Internet products is Search Engine Optimization. Search Engine Optimization, also known as SEO are methods designed to improve the visibility of your site. The goal is to improve the rank of the website for a variety of search terms within...
