by Robbie Poole | Sales Skills
My son does not like ketchup. There was a brief “trial period” during which he tried it, hated it and refused to try it again. It’s not a problem; most people have at least one food they don’t like. How do we know what we do and do not like regarding food?...
by Robbie Poole | Practice Management
What is “quality”? Quality can be defined as: “The standard of something as measured against other things of a similar kind or the degree of excellence of something. Quality can cover both ends of the spectrum. We’ll take a leap of faith and assume you’ve chosen to...
by Robbie Poole | Office Software
Your office software is the most important tool you have when it comes to running a practice. More often than not it is not being used to its potential. In many practices software is used to look at historical information. August was a good month for sales or August...
by Robbie Poole | Practice Management
Hello, Please Hold. lo, peas old I just called your office to make an appointment. You sell hearing aids. There’s a good chance I have a problem hearing. Your receptionist answered the phone with “Hello, please hold.” and then put me on hold before I could reply. I...
by Robbie Poole | Advertising & Marketing
To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Advertising is rarely designed to sell an actual product. It doesn’t matter if it’s a healthcare product,...
