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The average practice owner wears a lot of different hats throughout the day.  Below are articles that provide information about a little bit of everything – to help with whatever gets thrown your way today.

What is your Advertising Message?

What is your Advertising Message?

To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly.  Advertising is rarely designed to sell an actual product.   It doesn't matter if it’s a healthcare product, food,...

What is SEO?

What is SEO?

One of the most widely sold Internet products is Search Engine Optimization.  Search Engine Optimization, also known as SEO are methods designed to improve the visibility of your site. The goal is to improve the rank of the website for a variety of search terms within...

How Healthy is Your Patient Database?

How Healthy is Your Patient Database?

When analyzing the effectiveness of your patient retention and recall programs start by looking at a couple of key indicators. In a mature practice (7 plus years old) 50% of your sales should be to new patients, and 50% of your sales should be to existing patients. If...

5 Ways to Compete with Online Hearing Aid Sales

5 Ways to Compete with Online Hearing Aid Sales

If you're not planning to sell hearing aids online, how can you compete with companies that do offer online hearing aid sales?  Many people have engaged in the online shopping versus brick and mortar shopping debate. Both brick and mortar stores and online merchants...

Why Should You Track Your ROI?

Why Should You Track Your ROI?

A new practice was recently referred to Audiology Practice Builders.  The conversation included discussing her advertising and marketing. Below is a portion of the conversation, My question, “Have you tried any direct mail or pay per click ads lately?” Her answer, “We...

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