Business was booming. You were working 40+ hours per week and booked out for four weeks. You figured it was a great time to open a second office location. You anticipated that the second location would go through the same growing pains as the first but at an...
If you’re not planning to sell hearing aids online, how can you compete with companies that do offer online hearing aid sales? Many people have engaged in the online shopping versus brick and mortar shopping debate. Both brick and mortar stores and online...
A new practice was recently referred to Audiology Practice Builders. The conversation included discussing her advertising and marketing. Below is a portion of the conversation, My question, “Have you tried any direct mail or pay per click ads lately?” Her answer, “We...
Michael Poole, VP of Audiology Practice Builders, will begin most conversations with a single sentence. Let me ask you a question. It’s an unusual way to start a conversation, and I’ve often wondered why it’s so effective. He uses this statement both personally and...
The independent hearing healthcare provider is being confronted by a variety of outside influences unlike anything they’ve ever seen. 3rdparty insurance companies who provide a hearing aid benefit that that you feel compelled to accept but with a reimbursement that...
