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APB Insights
The average practice owner wears a lot of different hats throughout the day. Below are articles that provide information about a little bit of everything – to help with whatever gets thrown your way today.
Why Should You Track Your ROI?
A new practice was recently referred to Audiology Practice Builders. The conversation included discussing her advertising and marketing. Below is a portion of the conversation, My question, “Have you tried any direct mail or pay per click ads lately?” Her answer, “We...
Let Me Ask You a Question
Michael Poole, VP of Audiology Practice Builders, will begin most conversations with a single sentence. Let me ask you a question. It’s an unusual way to start a conversation, and I’ve often wondered why it’s so effective. He uses this statement both personally and...
Is it Time to Panic?
The independent hearing healthcare provider is being confronted by a variety of outside influences unlike anything they’ve ever seen. 3rdparty insurance companies who provide a hearing aid benefit that that you feel compelled to accept but with a reimbursement that...
Why You Need a Social Media Policy for Your Employees
Any company, big or small, needs a social media policy to protect their reputations. Even if your business has no social media of it’s own, social media gaffes made by your employees can have a very real impact on your business. That being said, your employees do have...
How to Market to Baby Boomers
Born between 1946 and 1964, the Baby Boomers are 76 million strong. Obviously this demographic is of primary importance to professionals who dispense hearing aids. So, what marketing venue should you use to reach this age group? The 3 Most Effective Ways to Reach...
Baby Boomers and Social Media
I fall at the very end of the baby boomer generation. I often feel more a part of the generation just behind me than to anyone born in 1946. It used to be hard for me to picture any of my “older” relatives tweeting the latest news or checking their Facebook feeds...