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APB Insights
The average practice owner wears a lot of different hats throughout the day. Below are articles that provide information about a little bit of everything – to help with whatever gets thrown your way today.
Are You Using Your Software to its Full Potential?
Your office software is the most important tool you have when it comes to running a practice. More often than not it is not being used to its potential. In many practices software is used to look at historical information. August was a good month for sales or August...
How a $350 Lead Does Not Become an Appointment
Hello, Please Hold. lo, peas old I just called your office to make an appointment. You sell hearing aids. There’s a good chance I have a problem hearing. Your receptionist answered the phone with “Hello, please hold.” and then put me on hold before I could reply. I...
What is your Advertising Message?
To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Advertising is rarely designed to sell an actual product. It doesn't matter if it’s a healthcare product, food,...
What is SEO?
One of the most widely sold Internet products is Search Engine Optimization. Search Engine Optimization, also known as SEO are methods designed to improve the visibility of your site. The goal is to improve the rank of the website for a variety of search terms within...
How Healthy is Your Patient Database?
When analyzing the effectiveness of your patient retention and recall programs start by looking at a couple of key indicators. In a mature practice (7 plus years old) 50% of your sales should be to new patients, and 50% of your sales should be to existing patients. If...
Why Your Second Office Location is Underperforming
Business was booming. You were working 40+ hours per week and booked out for four weeks. You figured it was a great time to open a second office location. You anticipated that the second location would go through the same growing pains as the first but at an...