When analyzing the effectiveness of your patient retention and recall programs start by looking at a couple of key indicators. In a mature practice (7 plus years old) 50% of your sales should be to new patients, and 50% of your sales should be to existing patients. If...
Business was booming. You were working 40+ hours per week and booked out for four weeks. You figured it was a great time to open a second office location. You anticipated that the second location would go through the same growing pains as the first but at an...
A new practice was recently referred to Audiology Practice Builders. The conversation included discussing her advertising and marketing. Below is a portion of the conversation, My question, “Have you tried any direct mail or pay per click ads lately?” Her answer, “We...
The independent hearing healthcare provider is being confronted by a variety of outside influences unlike anything they’ve ever seen. 3rdparty insurance companies who provide a hearing aid benefit that that you feel compelled to accept but with a reimbursement that...
Any company, big or small, needs a social media policy to protect their reputations. Even if your business has no social media of it’s own, social media gaffes made by your employees can have a very real impact on your business. That being said, your employees do have...
Let’s start with the misnomer of “time management”. There is no such thing as “time management”, you get 24 hours every day, the same as Bill Gates and Warren Buffett. We can’t change that. What’s more realistic or appropriate to say is “Task Management”. There’s a...
