If you own your own business then you know that some days it just seems like anything that could go wrong does go wrong. Better known as Murphy’s Law. The reality is that stuff happens. Sometimes it’s something small. Unfortunately there are times when the...
What is “quality”? Quality can be defined as: “The standard of something as measured against other things of a similar kind or the degree of excellence of something. Quality can cover both ends of the spectrum. We’ll take a leap of faith and assume you’ve chosen to...
Hello, Please Hold. lo, peas old I just called your office to make an appointment. You sell hearing aids. There’s a good chance I have a problem hearing. Your receptionist answered the phone with “Hello, please hold.” and then put me on hold before I could reply. I...
When analyzing the effectiveness of your patient retention and recall programs start by looking at a couple of key indicators. In a mature practice (7 plus years old) 50% of your sales should be to new patients, and 50% of your sales should be to existing patients. If...
Business was booming. You were working 40+ hours per week and booked out for four weeks. You figured it was a great time to open a second office location. You anticipated that the second location would go through the same growing pains as the first but at an...
A new practice was recently referred to Audiology Practice Builders. The conversation included discussing her advertising and marketing. Below is a portion of the conversation, My question, “Have you tried any direct mail or pay per click ads lately?” Her answer, “We...
