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How Healthy is Your Patient Database?

How Healthy is Your Patient Database?

When analyzing the effectiveness of your patient retention and recall programs start by looking at a couple of key indicators. In a mature practice (7 plus years old) 50% of your sales should be to new patients, and 50% of your sales should be to existing patients. If...
Why Should You Track Your ROI?

Why Should You Track Your ROI?

A new practice was recently referred to Audiology Practice Builders.  The conversation included discussing her advertising and marketing. Below is a portion of the conversation, My question, “Have you tried any direct mail or pay per click ads lately?” Her answer, “We...
Is it Time to Panic?

Is it Time to Panic?

The independent hearing healthcare provider is being confronted by a variety of outside influences unlike anything they’ve ever seen. 3rdparty insurance companies who provide a hearing aid benefit that that you feel compelled to accept but with a reimbursement that...